The team was founded by the German entrepreneur Dennis Hirtz (former Marketing Director of Phoenix Racing and two other friends, who have since left the project.

[4] The team's initial plans were to run the final five races of the 2022 season, starting with the Bank of America Roval 400.

Hirtz stated that "Our driver for the Roval will be a two-time 24 Hours of Le Mans winner with a strong European background, and for the remaining races we will field a very experienced and well-known US American NASCAR driver.

Many fans speculated that Justin Allgaier would be the driver for the oval tracks as he was a follower of the team on social media when they were first discovered.

Fans also speculated that Earl Bamber would be the driver for the Roval since he has extensive sports car racing experience in Europe, including two 24 Hours of Le Mans wins (matching Hirtz's description), and he has made a NASCAR start previously (the 2020 Xfinity Series race at the Daytona Road Course).