77th Street (clothing)

Citing rising rents, Elim Chew closed the last 77th Street outlet at Ang Mo Kio in 2016.

With the help of her sister, Ms Sulim Chew, who was in charge of sourcing trendy items from [London], the second shop was opened three years later in 1991 at the same mall but on level three.

77th Street's first overseas expansion attempt was a joint venture store in Kuala Lumpur, Malaysia with a Malaysian partner in 1995.

[8] 77th Street put a team of local designers together to create T-shirts inspired by Singapore's Youth Olympic Games YOG bid.

It had also collaborated with CityCare, a volunteer group, to make 50,000 car decals to giveaway to drivers to display as a gesture of supporting the country's bid.