With the help of her sister, Ms Sulim Chew, who was in charge of sourcing trendy items from [London], the second shop was opened three years later in 1991 at the same mall but on level three.
77th Street's first overseas expansion attempt was a joint venture store in Kuala Lumpur, Malaysia with a Malaysian partner in 1995.
Seeing the potential for 77th Street to franchise in Malaysia beyond KL, this joint venture was later sold to the partner, whom renamed the company to another name.
[8] 77th Street put a team of local designers together to create T-shirts inspired by Singapore's Youth Olympic Games YOG bid.
It had also collaborated with CityCare, a volunteer group, to make 50,000 car decals to giveaway to drivers to display as a gesture of supporting the country's bid.