Streetwear

= Day (before 6 p.m.) = Evening (after 6 p.m.)    = Bow tie colour = Ladies = Gentlemen Streetwear is a style of casual clothing which became global in the 1990s.

Professional American sports franchises have had a significant impact on the scene, especially the New York Yankees, Los Angeles Raiders and Chicago Bulls caps and jackets, with their production of oversized team jerseys, as well as boots from The Timberland Company and the latest shoe design releases from Nike, Inc.

[13] Fashion clothing manufacturers began to follow the streetwear companies, co-opting the idea of very limited edition capsule collections, known as "drops", using social media and product scarcity as marketing tools.

Designers such as Virgil Abloh and Raf Simons have had a large impact on the evolution of streetwear through their influence on hip hop and popular culture.

[17][18] Other designers such as Demna Gvasalia, creative director of Vetements and Balenciaga, championed trends such as the chunky sneaker[19] and oversized hoodie.

[23] Even after Ma's fashion blog expanded to a world-famous website, hypebeast still had some negative connotation in the US: namely a lack of authenticity and an interest only in following existing trends.

[24] In the UK, hypebeast is a pejorative for a hipster who appropriates designer streetwear and buys only the latest releases, in an ironic imitation of mainstream celebrities like Kanye West.

[26] With a growing trend of prominent brand names and logos on clothing, there has been a development of "hypebeast culture" connected to streetwear as of the mid-2000s.