After solidifying the rules and business plan, supplemented with sketches by a professional artist, Foster presented his idea to various television networks; he reached an agreement with NBC for a "test game".

In 2001, the network partnered with the World Wrestling Federation to establish the XFL – a new football league which introduced modified rules and debuted to tremendous, but short-lived fanfare, only lasting one season.

In conjunction with this, the league moved the beginning of the season from May to February (the week after the NFL's Super Bowl) and scheduled most of its games on Sunday afternoons instead of Friday or Saturday evenings as it had in the past.

The song was featured on the band's CD "There's A Rumble In The House!," which was published by NBC sister company Universal Music Group.

On June 30, 2006, the Arena Football League and NBC Sports failed to reach an agreement to extend their broadcasting contract, ending the network's association with the AFL after four years.

In an interview with The New York Times, NBC spokesman Mike McCarley stated, "we gave Arena Football our best effort, with top production and significant promotion, but the ratings never grew."

During an August 2006 segment of Larry King's interview with owner Jon Bon Jovi, a new deal was hinted at being in development, one that would be superior to its previous agreement with NBC.

In 2003, Michael Irvin also provided studio analysis, but that role was subsequently filled with guest analysts, including Ray Bentley, Danny White, Tommy Maddox and Kurt Warner.

The secondary broadcast team consisted of Bob Papa on play-by-play with Ray Bentley as the analyst and Marty Snider as the sideline reporter.