[6] The AGV logo is the initials in a helmet shape, in the colors of the Italian flag.

This was when AGV began making sponsorship deals with motorcycle racers including Kenny Roberts, Barry Sheene, Johnny Cecotto, Steve Baker, Angel Nieto, Giacomo Agostini, and Valentino Rossi.

[10] AGV began sponsoring Formula One drivers such as Niki Lauda, Emerson Fittipaldi, Keke Rosberg, and Nelson Piquet in the early seventies.

[11] AGV Helmets was purchased by Italian sportswear and equipment company Dainese in July 2007.

[13][14] During the 1976 German Grand Prix Formula 1 race at Nürburgring, the car of Niki Lauda (1949–2019) suddenly made a right turn and crashed into rocks.