AG Insurance's products are distributed exclusively through its partners (brokers, Fintro agents, BNP Paribas Fortis branches).

In September 1823, King Willem I authorized the creation of a Dutch life insurance company, established in Amsterdam, under the name of Nederlandsche Algemene Levens-Verzekering Compagnie.

The idea of creating a life insurance company seduced two members of the Brussels Chamber of Commerce, its vice-chairman François Rittweger and banker Jacques Coghen.

At the end of February 1825, the company AG Vie opened its office, after its five employees had sworn loyalty in front of the members of the board of directors.

[4] In September 1830, following Belgium’s declaration of independence, general agent Jacques Coghen was appointed Financial Administrator-General of the provisional government.

AG Vie made this one of its specialties, creating for this purpose a separate "Pensions" division.

With a strong franchise in the Flemish part of Belgium and branches in the Netherlands, a portfolio of 400,000 policies and an annual premium income of 900 million francs, Securitas, specializing in property and casualty insurance, was an attractive acquisition for the AG Group, that had at the time only insufficient market shares in Flanders.

The following year, it took a majority stake in Belgian insurance company Le Recours Belge and its subsidiaries Athéna and Démocratique-Vie (80 employees and 3,500 agents), further strengthening its position in property and casualty.

Today, with 75% of the shares, Ageas is the main shareholder in AG Insurance, with the remaining 25% held by BNP Paribas Fortis.