In 2005 name of the channel was changed to ATV as it was relaunched this time under a joint venture of Shalimar Recording and Broadcasting Company(SRBC).

The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska (Gujranwala Division), Multan, Bahawalpur, Larkana, Hyderabad, Sukkur, Peshawar, Mingora, Qalat, Batkhaila, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population.

ATV's role during and after the traumatic Earth Quake experience in 2005 in Pakistan was widely appreciated at home and abroad.

ATV's drama, music, fashion, showbiz, current affairs and agriculture programs are designed to cater to the varying entertainment tastes and information needs of its viewers.

3:00 AM to 5:00 AM[citation needed] ATV is available throughout Pakistan, terrestrially (on antenna) and in 86 countries of the world through PakSat 1R.