AYR (All Year Round, pronounced “air”)[1] is a women's wear brand known for denim and outerwear founded in 2014 by Maggie Winter, Max Bonbrest and Jac Cameron.
[3] Its Series A funding was led by Dutch, LLC, which owns brands including Joie, Equipment, and Current/Elliot.
[5] Its first physical retail store was on Lafayette Street in Soho, New York.
[6] Its second store was opened on Abbot Kinney Blvd in Venice, Los Angeles.
[3] The brand is carried in Nordstrom and through Shopbop and Stitch Fix.