Bonobos is an e-commerce-driven apparel company that designs and sells menswear including men's suits, trousers, denim, shirts, shorts, swimwear, outerwear, and accessories.

Initial investors included Wealthfront CEO and former venture capitalist Andy Rachleff and JetBlue chairman and founding Bonobos board member Joel Peterson, both of whom had lectured Dunn at Stanford Business School.

[10] As Bonobos expanded its assortment to include suits, dress shirts, outerwear, and tailored pieces, more customers requested the opportunity to "try before they buy".

At this time, Forerunner's Managing Partner Kirsten Green joined the Bonobos board and total funding to date reached nearly $73 million.

Dunn temporarily hired Francine Della Badia, the former head of Coach's North American retail division and Victoria's Secret, to take his place in summer 2015.

At this time, WHP Global CEO Yehuda Shmidman told CNBC he wanted to expand the company's physical footprint internationally.

[33][34][35] Bonobos refers to its e-commerce site's customer service representatives as Ninjas,[36] a term conceptualized by Dunn to attract college-educated qualified candidates to the job.

[37] In early 2012, Bonobos opened a West Coast office to build a Silicon Valley–based technology team in an effort to expand its nationwide retail presence.

[38] Following 18 months, the firm attempted to minimize inefficiencies by eliminating bi-coastal offices, which were then redundant; hence, in 2013, Bonobos relocated the technology arm to its New York headquarters.