[2] The story follows Aravind, a filmmaker, and his childhood friend Rishi, a movie star, on a road trip to a remote guesthouse to finish an unfinished script.

Things take a dark turn when they meet a mysterious woman, and events from the script start happening in real life, blurring fiction and reality.

Motivated by the story, Aravind and Rishi go on a road trip to a remote guesthouse, hoping to find inspiration to finish the script for their third film.

They soon realise that the events unfolding closely resemble the plot of the partially read script, which foretells two friends clashing over a woman—a prophecy that begins to come true.

Aravind plans to kill Nirupama to save Rishi, but the scriptwriter unexpectedly alters the story's climax, turning it from a thriller to a romantic tale.

A Film by Aravind was directed by Sekhar Suri, who had previously helmed Adrustam (2004), which faced commercial failure.

His vision for the film was to create a unique horror-thriller experience, deviating from the typical commercial norms of Telugu cinema and expanding the genre's boundaries.

[9] Malini Mannath of ChennaiOnline reviewed the Tamil dubbed version as an engaging thriller with suspenseful twists, strong performances, and a captivating narrative.

[10] Jalapathy Gudelli of Telugucinema.com commended the film's technical aspects, including strong cinematography and re-recording, but found the plot illogical, the climax weak, and the scare tactics forced.