Aashirvaad

Aashirvaad is a brand of staple food and kitchen ingredients owned by ITC Limited[1] The Aashirvaad brand was launched in 2002 and its range of products include atta flour, salt, spices, instant food mixes, dairy products and superfoods.

[3] The Aashirvaad package is PET Poly, with the design showcasing the farming process undertaken in the rural heartland of India in the form of a Madhubani art.

[3] In 2021, it entered the ready-to-mix Indian breakfast sector with instant poha, upma, sambar and suji halwa mixes.

[8] The dairy division also includes milk, curd, paneer, lassi and mishti doi sold under 'Aashirvad Svasti' brand.

[9] Aashirvaad launched DQ test to bring the attention of consumers toward the significance of good digestive health.