They are designed as "canoe stores," displaying a similar floor layout as Abercrombie & Fitch's (the retail space is divided into multiple rooms).

It has no louvers to cover the windows, has brighter lighting, is smaller in retail space, blasts electronic dance music and pop music from young artists, and displays marketing pictures with young models resembling those at A&F.

[1] The Abercrombie Kids brand began its international expansion when it opened its first Canadian store on August 21, 2008, at Sherway Gardens in Toronto, Ontario, Canada.

The trademarked term, "classic cool", was used to promote the clothing on an in-store and website level from abercrombie and it acted as a more juvenile version of A&F's slogan "Casual Luxury".

The "classic cool" trade mark was retired in 2007 along with Abercrombie and Fitch's "Casual Luxury".

The brand released the "abercrombie" cologne and perfume set previous to 2006; however, it was retired Christmas 2007.

Chase and Spirit have begun the phasing-out process and have had their price reduced permanently, as of Fall 2010.

"[8] In mid-2011, Today Show featured a segment on padded triangle bikini tops being marketed towards 7- to 16-year-old girls.

[10] The building in question has cultural significance because it was the former home of Apple Corps and The Beatles once played on top of the roof.

The plans drew criticism and opposition from the tailors of the Row, who were already unhappy about the presence of the main A&F store on Burlington Gardens at the end of the Row to begin with, which eventually led to a protest organized by The Chap magazine on Monday, April 23, 2012.

[11][12] During the consultation period, objections were lodged to Westminster City Council and in February 2013 the Council rejected many of A&F's proposals for the store, stating that the plans for fixed screens on the windows, shutting out light to create the nightclub feel, was “deeply flawed” and damaging to the character of the street and that the flagpoles that normally hang from Abercrombie & Fitch stores were “highly inappropriate”[13] and branded the entire plans "utterly unacceptable.