In 1980, the company changed its name to Conway Communications Exchange, and in 1983 it incorporated as CCX Network, Inc. and made its first public offering.

[6] In November 1997, Acxiom acquired Buckley Dement, a provider of healthcare fulfillment and professional medical lists.

In April 2007, Acxiom acquired Kefta, a real-time personalization company, and incorporated its clients and technology into its Digital Impact division.

On May 16, 2007, Acxiom Corporation agreed to a buyout by investment firms Silver Lake Partners and ValueAct Capital in an all-cash deal valued at $3 billion, including assuming about $756 million of debt.

[17] In January 2017, Acxiom Corporation launched Audience Cloud, an anonymous targeting tool that allowed demographic segmentation of customers without revealing their actual identities.

In July, the Interpublic Group of Companies (IPG) announced the acquisition of Acxiom Corporation's Marketing Solutions (AMS) business for US$2.3 billion.

[21] In September, Great Place to Work and Fortune magazine honored Acxiom for the first time as one of the 2021 Best Workplaces for Women.

In October 2023, Acxiom won the Salesforce Partner Innovation Award in Transportation, Travel, and Hospitality for their work with Heathrow Airport.

The new initiative has demonstrated a 25% increase in campaign conversions, positioning Acxiom Health favorably compared to competitors in head-to-head tests.

[27] Acxiom provides anonymized customer data to marketers, allowing the delivery of more relevant ads to consumers, with more effective measurement.

[28] Acxiom's client base in the United States consists primarily of companies in the financial, insurance and investment services, automotive, retail, telecommunications, healthcare, travel, entertainment, non-profit and government sectors.