Mediahub

[2] Mediahub launched in May 2005 in Wenham, Massachusetts as a media buying spinoff of IPG-owned Mullen, an advertising agency.

[6] In June 2006, Mediahub was selected as the media planning and buying agency for insurance company MassMutual.

[9] In December, Mediahub partnered with Boston-based data management firm OwnerIQ to develop programmatic advertising capabilities for more effective media buying.

[11] In May 2015, IPG merged Mediahub parent Mullen with the Lowe and Partners agency, forming MullenLowe Group.

[19] The campaign, designed by R+D Lab, featured life-size human figures encased in plastic at bus stops.

[22] In 2020, the company was named agency of record for prepaid wireless provider TracFone and the National Basketball Association.