[1] The company is famous for their innovative marketing framework Fame & Flow, and for winning double Agency of the Year Awards in 2023 from AdAge and Adweek.

[3] In 1986, Western International Media won The Walt Disney Company account, a watershed moment in its history.

[10] In the same month, Danish toy company The Lego Group selected Initiative as its global media agency.

[14] In April, trade publication Ad Age named Initiative its comeback agency of the year.

[4] Initiative's media buying clients over the years have included Amazon, Walt Disney Company, The Lego Group and Nintendo.