The board begins with a series of empty lots along the boardwalk, arranged in color groups, and laid out with property value cards.

[1] When building, players can place as many hotel floors as desired on as many properties as able, up to the total numeric amount shown on the dice, and within the color group indicated.

At the end of the turn, the player moves their token up the boardwalk to the space that matches their new total in property values.

"Fortune Cards", collected regularly, allow players to take advantage of construction bonuses, natural disasters, and other events to add and remove floors.

Cards are picked up when an "F" is rolled (which usually overrides construction in that player's turn), or when certain spaces on the boardwalk are reached, marked with an "F".