Advocis, The Financial Advisors Association of Canada (TFAAC) is the largest voluntary professional membership association of financial advisors in Canada, representing more than 13,000 members and 40 chapters across the country.

On October 1, 1997, a resolution was passed to change the name of LUAC to the Canadian Association of Insurance and Financial Advisors (CAIFA).

On November 7, 2003, CAIFA merged with the Canadian Association of Financial Planners (CAFP) via the passage of a special act through the Federal Parliament of Canada and was formally incorporated as Advocis, The Financial Advisors Association of Canada.

[1][2] Through member-driven committees, Advocis engages with federal and provincial governments across Canada to pursue both the interests of financial advisors and the general public.

In recent years, Advocis has been predominantly focused on issues related to title protection, advocating strongly for greater regulation of who is permitted to use the title of 'Financial Advisor' and 'Financial Planner' in jurisdictions across Canada.