Airwalk

Originally based in Altoona, Pennsylvania, during its heyday it was cited as one of the world's most influential brands.

Originally a subsidiary of Items International, it was later sold to private equity firms.

It designed technical shoes for jazzercise and step aerobics, but was too slow to gain a foothold in those markets.

He learned that skateboarding wore out shoes differently than other sports and designed accordingly.

[3][4] In his 2000 book The Tipping Point, Malcolm Gladwell cited Airwalk as the sixth most influential brand in the world during its heyday in the mid 1990s.

Sneakers in a houndstooth pattern