The segment proved to be a success in both broadcast television and social media, resulting in a significant increase of viewership and popularity of Eat Bulaga!.

[2] A month later, Maine Mendoza, who had initially gained popularity for posting Dubsmash videos in various social media platforms, auditioned for the program after catching the attention of its producers.

[3] On the show's July 16, 2015 episode,[5] Yaya Dub broke character when she was caught being kilig (a Tagalog word roughly translated in English as "feeling giddy" or much closer with the idiom "tickled pink") seeing Richards on the show's live split screen, prompting Eat Bulaga's producers to make an onscreen couple of the two.

[6] The name "AlDub" was conceived as a portmanteau of the tandem's names, Alden and Yaya Dub[7] And despite being featured in the show, the couple did not meet with each other for the first few weeks of the segment and only interacted through the show's split-screen frame and conversing in dubbed audio samples of popular songs and lines from popular films and TV series as well as through handwritten messages shown on screen.

[9] Some of the running gags and storylines throughout the parody include the "Pabebe Wave" (a deviation of a beauty queen wave gesture) between Alden and Yaya Dub, Lola Nidora lobbying for a pairing between Yaya Dub and Frankie (using the portmanteau "YaKie"), and the incompetence of the numerous Rogelios, Lola Nidora's bodyguards.

The Kalyeserye's main storyline is the Cinderella-like forbidden courtship between the AlDub tandem, with its paramount goal being the first physical meeting between the two, a move continually opposed by Lola Nidora.

On the October 24, 2015 episode of Eat Bulaga!, approximately 55,000 people gathered at the Philippine Arena for a benefit concert that highlighted the love team of Maine Mendoza and Alden Richards.

At the Metro Manila Film Festival awards night, Maine Mendoza won the title of Best Supporting actress.

[24][25] The pivotal meeting episode between the AlDub tandem on August 8, 2015 scored a 32% percent rating and a 300% increase in viewership for Eat Bulaga!

's August 12, 2015 episode marked an all-time high in viewership for the year with a 36.1% rating, in the Mega Manila Region, which was mainly alluded to the tandem's near-meeting.

"[9] Pauleen Luna, a cast member of Eat Bulaga!, commented that AlDub "has brought a different kind of energy to the show.

"[30] Anna Leah Sarabia, a Filipino anthropologist, cited the "Kalyeserye"'s use of fairy tale and soap opera's tropes helped in tandem's increasing popularity, saying that "It’s a 'Cinderella' story that's fake and true-life at the same time.

"[9] Filipino television executive Malou Choa-Fagar also cited the unpredictable nature of the Kalyeserye had largely contributed to the AlDub success.

[23] The popularity of the tandem even reached some schools and became a topic discussed in classrooms; for instance in a University of the Philippines Diliman Filipino class.

The AlDub's success has helped Richards secure a four-year film contract with APT Entertainment and a recording deal with GMA Records, while the Philippine Basketball Association teams Barangay Ginebra San Miguel, Mahindra Enforcers and Talk N' Text Tropang Texters was also reported to have been considering inviting Mendoza as their muse for the 2015–16 PBA season but she turned down.

[39] AlDub tandem had granted the request, that they will not endorse any politicians running for the 2016 presidential election in which senator Tito Sotto, one of the main hosts said as per advice from the Eat Bulaga's management.

[45][46][47][48][49][50] Rishi Jaitly, Twitter's Vice President of Media, Asia Pacific and Middle East, said that AlDub is a global phenomenon.

These audiences played a crucial role in shaping and sustaining AlDub's massive appeal and influence in Filipino pop culture.

A netizen who goes by his moniker “Don Simoun Ibarra” is one of the sources of Lola Nidora's old pictures, which have garnered thousands of likes and shares on Facebook and Twitter also founded a Twitter-based fan club of working professionals called "AlDub Elite".

In an interview with INQUIRER.net, Don Simoun, who chose not to reveal his real identity, admitted that he is a certified “AlDub” fan, and that he is inspired by the series’ hidden message and moral lessons.

[57] On Chika Minute of GMA News' 24 Oras, sociologist Brother Clifford Sorita linked the positive audience reception of the AlDub to the Yaya Dub's Cinderella complex.

Sorita says that many can relate to Yaya Dub's situation, portrayed as an ordinary woman who hopes for someone popular or a "prince charming" (Alden Richards) to notice her.

[61] Guinness World Records recognized AlDub as record-breaker in Twitter history for generating 40,706,392 tweets in the "Tamang Panahon" event in Philippine Arena.