Performing 17th (second to last), the nation was not among the top 10 entries of its semi-final and therefore failed to qualify for the final, marking Albania's sixth non-qualification in the contest.

[2] The national broadcaster of Albania, RTSH, organised the 54th edition of Festivali i Këngës with the objective of determining the country's entry for the Eurovision Song Contest 2016.

[11] Throughout December 2015, Radio Tirana aired the competing entries and interviewed the artists on the programme Gjithçka Shqip hosted by Andri Xhahu and Artemisa Deda.

[20][21] For further promotion, Tarifa embarked on a small tour with live performances at various Eurovision Song Contest-related events in Amsterdam, London, and Tel Aviv.

[22][23][24][25] This included participation in the eighth annual Eurovision in Concert series, an event held at the club Melkweg in Amsterdam, Netherlands, that was staged to serve as a preview party for the year's entries.

[22] The Eurovision Song Contest 2016 took place at Ericsson Globe in Stockholm, Sweden; it consisted of two semi-finals held on 10 and 12 May, respectively, and the finalon 14 May 2016.

[27] On 26 January 2016, an allocation draw was held at the Stockholm City Hall that placed each country into one of the two semi-finals and determined which half of the show they would perform in.

[29] However, the nation's performing position shifted to 17, following Romania's disqualification from the contest on 22 April and subsequent removal from the running order of the second semi-final.

[37] Voting during the three live shows of the Eurovision Song Contest was conducted under a new system that involved each country now awarding two sets of points from 1–8, 10 and 12: one from their professional jury and the other from televoting.

[38] Each nation's jury consisted of five music industry professionals who were citizens of the country they represented, with their names published before the contest to ensure transparency.

[38] This jury judged each entry based on vocal capacity, the stage performance, the song's composition and originality and the overall impression by the act.