[13][14] In January 2019 for the first time, during the Ermenegildo Zegna XXX Winter 2019 fashion show, Sartori unveiled the #USETHEEXISTING project, which is entirely made with innovative processes from pre-existing sources.

[17] In 2017 all the dancers of the L.A. Dance Project performed in Marfa, Texas, wearing Ermenegildo Zegna Couture custom made looks for a streaming life worldwide premiere.

[18] In 2019, all dancers from the L.A. Dance Project performed the world premiere of Bach Studies (part 2) at Théâtre des Champs-Elysées in Paris, wearing Ermenegildo Zegna XXX custom designed looks by Sartori.

[25] Actors and celebrities who wore Zegna outfits designed by Sartori include: Mahershala Ali and Javier Bardem;[26] Jake Gyllenhaal;[27] Chadwick Boseman, Sterling K. Brown, Lakeith Stanfield and Chris Pine, Quincy Taylor Brown, Ben Hardy, Daniel Brühl, Mena Massoud, Riz Ahmed, Will Poulter and models Joan Smalls, Toni Garrn, Karrueche Tran.

Among the other international talents involved in the campaign the model, singer and songwriter Gabriel-Kane Day-Lewis and his mother five time César Award-winning actress Isabelle Adjani.

[31] In 2022 Zegna presented THE 232 brand value campaign, involving its family of visionaries including Italian musician Marracash, actor Isaac Hempstead Wright and movement director Yagamoto.

[32] Leaders from business, sport, entertainment, design, and culture have even become part of Zegna extended family over the years, these include Riz Ahmed at the 94th Academy Award,[33] John Legend,[34] Colin Farrell,[35] Alvaro Morte, Andrew Garfield, Li Xian,[36] Pierfrancesco Favino,[37] BTS[38] and many more.