[1] His modelling career began in the summer of 1996, when he met photographer Bruce Weber and Sean Patterson, a Wilhelmina agent, who tracked him down after spotting his photo in an obscure publication.
Immediately, Versace booked him for a worldwide campaign with Helena Christensen shot by Bruce Weber.
He has appeared in magazines such as GQ, Playgirl, Elle, L'Uomo Vogue, Top Model and was interviewed on MTV's House of Style with his best friend and fellow model Mark Vanderloo.
[2] He was chosen for the 1995 Guess campaign with Laetitia Casta and Valeria Mazza.
"[1][3] Alex and Amber Valletta starred in Oliver Peoples' 30th anniversary campaign shot by Peter Lindbergh.