Alex the Dog was the advertising mascot for Stroh's beer in the 1980s and precursor to Budweiser's Spuds MacKenzie.
[1] At the peak of his career, Alex appeared in parades, on Good Morning America, and the Today show.
[2] Hip-hop artist Tone Loc referenced Alex the Dog in his song "Funky Cold Medina".
[4][5]The dog who portrayed Alex was Banjo, who was part Golden Retriever and Irish Setter.
[2] Alex served as the Stroh's dog from around 1984 until 1989 when the creators of the Alex the Dog commercials, Lowe Marschalk (Seth Werner, copywriter; Gary Ennis, art director; and Paul T Norwich, account supervisor), lost the contract with Stroh's.