Spuds MacKenzie

Spuds MacKenzie ("The Original Party Animal"[1]) is a fictional bull terrier dog character used for an extensive advertising campaign marketing Bud Light beer in the late 1980s.

[2] [3] The dog was portrayed by a female bull terrier named Honey Tree Evil Eye,[4] or Evie for short.

Soon after the ads first aired in 1987, Senator Strom Thurmond began his own media campaign, claiming that the beer maker was using Spuds to appeal to children in order to get them interested in their product at an early age.

Although the Federal Trade Commission found no evidence to support that allegation, Anheuser-Busch decided to retire Spuds in 1989, claiming that the character's image had started to overshadow the product.

In 2017, the character appeared in Bud Light's Super Bowl LI advertisement as a ghost who helps a man named Brian reunite with his friends; the ad was an homage to Charles Dickens' A Christmas Carol.