Walker, has noted that his company ships "a phenomenal amount" of brandy to Maine each month.
According to Gary Shaw, an executive of the drink's parent company, the brandy's popularity in Maine may originate from fisherman adding it to coffee, "maybe to kind of warm 'em up from the inside as well as the outside".
[5][6] Consumers of Allen's are known to call the drink by various humorous names, including "Hancock County Panty Remover", "The Champagne of Maine", "Lewiston Martini", and numerous others.
Allen's came into some legal question when the United States placed a ban on caffeinated alcoholic beverages.
However, with a significantly lower caffeine content, produced by the coffee flavorings and not added intentionally as with (the original) Four Loko and the other alcoholic energy drinks targeted by the ban, Allen's Coffee Brandy is still legal to sell.