Alliance is an unincorporated community in the northwestern part of Whitewater Township in Bollinger County, Missouri, United States.

[1] The community was named after the organization Farmer's Alliance, an organized agrarian economic movement among American farmers which had been organized in Illinois in 1880.

Farmer's Alliance was a strong and flourishing organization in Alliance at that time.

Alliance is also called Jugtown because of the pottery that was manufactured from the clay found there.

[2] A post office was established there in 1889 and was in operation until 1953.