The economy is largely dependent on tourism, particularly during the winter months when thousands of predominantly German, Danish and Dutch skiers visiting the village.
The resort is largely made up of four- and five-star hotels with wellness areas and restaurants.
More reasonably priced accommodation can be found in St Johann, where hotels run a free shuttle bus.
The resort, as a result of its location in the Eastern Alps, has a good record for winter snow.
There are lakes containing 30,000 cubic metres (1,100,000 cu ft) of fresh water, which is used by the snow cannon that cover 95% of the slopes.