His father, Alphonzo, used oil company profits to develop upscale Westside communities, including parts of Westwood, Beverly Hills, Pacific Palisades, and Bel-Air.
The younger Bell grew up on his father's estate and ranch just north of Los Angeles, a vast and sprawling acreage encompassing the areas that are now known as Bel Air and Pacific Palisades.
Numbering among his closest childhood friends and frequent horseback riding companions was Will Rogers Jr., whose famous father owned a large ranch just north of that of the Bell family.
[4] While in Congress, Bell represented a vast Congressional District — the 28th and, after re-districting, the 27th — running along the California coast from Malibu to the Palos Verdes Peninsula and encompassing all or part of Santa Monica, Pacific Palisades, Brentwood, Bel-Air and West L.A. Then considered a Republican stronghold, the district nevertheless had only 40% to 49% GOP voter registration, making bi-partisan support for a candidate for office essential.
"[citation needed] Wealthy, easy-going, friendly, handsome, and mild-mannered, Bell had no trouble appealing to voters in both parties, and won his first primary race for Congress by a margin of 50% to 12% over his opponent.
[citation needed] Late in his political career, during his run for the U.S. Senate in 1976, Bell was endorsed by both Los Angeles Mayor Tom Bradley, and by well-known actor/director John Wayne.
[citation needed] Congressman Bell was never able, however, to transfer his popularity and long record of public service to winning higher office.
He had attempted to do so on two occasions — running for the U.S. Senate seat held by Democrat John V. Tunney of California in 1976, and in an earlier effort in 1969 to unseat incumbent Los Angeles Mayor Sam Yorty.
Yorty retained his office in 1969, but was defeated—due in part to Bell's support for his opponent—in the next mayoral election by Tom Bradley; and Tunney was eventually unseated by S.I.
Bell had long opposed Yorty, claiming he was "temperamentally unsuited" to govern Los Angeles and that his constant bickering with Washington had prevented the city from getting federal funds.
[citation needed] In 1970, Bell married television/movie actress, and former tennis champion and Wightman Cup winner, Marian McCargo, whom he described in his autobiography as the love of his life.
His youngest son, Tony Bell, serves as the Assistant Chief Deputy and spokesman for Los Angeles County Supervisor Mike Antonovich.