Its lines include specialized products for MotoGP, motocross, motorcycling, Formula One, World Rally Championship, WEC, V8 Supercars, NASCAR, mountain biking, and surfing, and motorsports-themed, non-sports clothing.

The company sponsored motorsport world champions such as Nicky Hayden, Roger DeCoster, Kenny Roberts, Mick Doohan and Marc Márquez.

During the 1990s the company branched out into manufacturing all types of technical protective gear for motorcycling such as gloves, jackets, and full leather suits.

There are offices in Los Angeles and Bangkok while the original headquarters and main research & development facility remain in Northern Italy.

[3] Alpinestars developed flame and heat retardant Nomex fire suits, footwear, gloves, and underwear for Formula One and NASCAR, which has been worn by recent champions Michael Schumacher, Jenson Button, Fernando Alonso and Jimmie Johnson.