[1] The Ambrosia Creamery was founded in 1917 by Alfred Morris, in his home village Lifton in Devon, to make rich food for infants.

The product soon came to the attention of the British armed forces, who took significant quantities for its soldiers, still fighting in the First World War.

Just prior to the Second World War, the Ambrosia creamery was the first company to start making creamed rice pudding ready in a tin.

As part of their marketing, they sponsored a popular Saturday-morning kids' TV show SMTV Live (coincidentally its presenters Ant and Dec were the narrators of the adverts), in 2002, Panto.ie's annual pantomime in Dublin [4] and from 2008 to 2011, the CBBC block on BBC One.

[6] Also, In 2000 to 2001, Animated Characters Called, "The Yummies" (Chucky Chocolate, Tammy Toffee, Vinnie Vanilla, Billy Banana, & Suzie Strawberry) Get Splat by Different Ways.