Mr Kipling is a brand of cakes, pies and baked goods made in Carlton, South Yorkshire and Stoke-on-Trent, and marketed in the United Kingdom, Ireland, Australia and North America.

[1] Mr Kipling's Cakes were made by the RHM subsidiary known as Manor Bakeries Ltd. which also produced products under the Lyons and Cadbury names.

The brand was created in the 1960s by Rank Hovis McDougall, which wanted to boost cake sales and utilise a new bakery.

[2] With advertising using the phrase "exceedingly good cakes", and television adverts which originally featured the voice of actor James Hayter, the brand had become the market leader in the United Kingdom by 1976, a position it still holds over forty years later.

Furthermore, the brand's UK slogan "exceedingly good cakes" was replaced with "make every day delicious" for the international market.