[1] Thomas Jeffery and his son Charles experimented with such early technical innovations as a steering wheel (as opposed to a tiller), left-hand driving and the engine placement under a hood instead of under the seat, but they was decided that such features were too advanced for the motoring public of the day.

For 1913 the last Rambler branded models were the Cross Country roadster and touring car, an Inside Drive coupe and the Gotham Limousine, priced from US$1,650 to $2,750 (equivalent to between US$51,000 and $85,000 in 2023).

Under the direction of Charles Nash's successor, George W. Mason, Nash-Kelvinator Corporation began the development of a small car that could be produced inexpensively for the post-World War II economy.

Hence, Mason ordered the development of a "compact car" that would have greater appeal to consumers, because the Crosley in production at that time was considered too small to be practical.

The Rambler became the most successful of the early post-Second World War American compacts compared to the Henry J (and rebadged Allstate version), Willys Aero, and Hudson Jet.

[5] The first generation of modern Ramblers carried a modified version of Nash's Airflyte styling, which included closed wheel openings.

The Nash and Hudson makes continued as a "senior" model only through 1957, after which all AMC's offerings were marketed as Ramblers, except the imported 1958–1962 Metropolitan.

[9] This car was essentially the no-frills, economical 1950 Nash Rambler, but slightly restyled and modernized with a new grille and full cut-out wheel openings.

Romney also put into play his plan to slash production costs, which involved more common parts sharing between the Ambassador and Classic models.

The Rambler's compact size (by U.S. standards) also made it an international competitor, and between 1961 and 1965, AMC opened thirteen foreign assembly plants, from Costa Rica to the Philippines.

[10] AMC chief stylist Richard Teague introduced a restyled and attractive Rambler American in 1964, which was a sales success.

Backed by marketing reports, Abernethy next made a persuasive argument to the AMC board that the Rambler name had not only acquired a stodgy image and hindered increasing sales, but that consumers associated it with compact cars.

In what hindsight would show to be an ill-conceived decision, American Motors began to phase it out in favor of an AMC marque starting with the 1966 model year as it attempted to become a multiplatform automobile manufacturer.

[12] All featured the same 390 cu in (6.4 L) V8, four-barrel carburetor, and close-ratio four-speed transmission of the AMX, plus Hurst shifter, Twin-Grip (limited slip) differential, and cold air hood.

AMC vehicles were badged as “Rambler" in Argentina, Australia, Chile, Costa Rica, Mexico, New Zealand, Peru, Philippines, Venezuela, South Africa, and the United Kingdom.

Historic: Compact: Mid-sized: Show cars: International: Companies that undertook the production of Rambler vehicles outside of the United States either by local assembly or full import included the following: North America Australasia Europe South America Africa Middle East American Motors stopped producing cars using the Rambler trademark in 1970.

[22]/[23] The Rambler trademark registration expired on 12 December 1994, because Chrysler (the company that acquired AMC in 1987) did not file an affidavit of continued use.

[2] Chrysler, as the successor company, was able to "prove non-abandonment by demonstrating that there were many Rambler cars (and related supplies) bearing the mark still in use.

[2] The board ruled that Chrysler "has priority of use, at the very least with respect to key rings, calendars, decals, specification sheets, and owner's manuals, all relating to Rambler automobiles.