[2] Amplifon was founded in 1950 in Milan by Algernon Charles Holland, a former official of the British special forces, involved in the Italian Resistance movement.

[4] In the 1960s and the 1970s, Amplifon opened stores in every region of Italy, becoming the market leader in the supply, sales, and fitting of hearing aids.

[12] In the same year, they entered a joint venture with Bardissi Medical in the Middle East,[11] in Egypt, alongside the acquisition of stores in Hungary.

[13] In 2002, Amplifon acquired the Sonus Corporation in the United States, and later in 2003 took hold of the National Hearing Centers, a company with stores located primarily in large shopping centres.

[citation needed] In 2016 the company invested Euro 80 million to acquire 170 stores, including two retail chains in Germany and another in Canada.