Davide Campari-Milano N.V., trading as Campari Group, is an Italian company active since 1860 in the branded beverage industry.
The company operates in Austria, Belgium, Germany, Italy, Luxembourg, Russia, Switzerland, the UK and Ukraine in Europe; Argentina, Brazil, Jamaica, Mexico and the United States in the Americas, as well as in Australia and China.
At 14 he began working as a waiter and started developing a strong interest in people's drinking habits, coming to create the product that would take his name.
The iconic bottle,[8] unchanged to this day, has become a symbol of everyday "usable" design objects in Italy and the world.
According to Italy's important newsmagazine La Domenica del Corriere [The Sunday Courrier] the new object was a "genuine novelty and wonder of the season."
The company remained concentrated on this core product for most of the rest of the century, even after Domenico Garavoglia gained control of it in the 1970s.
[10] In 1995, Campari acquired the Italian branch of the Dutch Group BolsWessanen, which distributed Crodino, Cynar, Lemonsoda, Oransoda, Biancosarti and Crodo.
The group later acquired leading brands like the Dreher aguardiente, the Old Eight, Drury's, Gregson's and Gold Cup whiskies and Liebfraumilch wine.
Campari acquired Zedda Piras S.p.A. (Mirto di Sardegna), owning a majority stake in Sella & Mosca S.p.A. (2002), the sparkling white wine Riccadonna (2003), Barbero 1891 S.p.A.owner of brands Aperol, Aperol Soda, Barbieri, Mondoro, Enrico Serafino (2003),[15] and the Tuscan winery Teruzzi & Puthod.
[23] In 2019, Campari Group purchased Rhumantilles, maker of French rums Trois Rivières and Maison La Mauny;[24] as well as Licorera Ancho Reyes and Casa Montelobos.
[26] The company also curated The Spiritheque, an editorial collection of illustrated and animated stories relaying anecdotes behind the main brands of Campari Group's product portfolio represented in a virtual art gallery.
[28] In August 2022, Campari Group acquired a 15% stake in Howler Head, a flavoured bourbon brand from Catalyst Spirits.