The idea of putting rap verses on the song came from guitarist Robert Westerholt, who personally enjoys the genre.

[5] The collaboration was met with high criticism initially, as it appeared to deviate far from the band's original musical style, but then the song received unexpected praise after release.

[6][7] According to band member Ruud Jolie, the song received negative criticism even before its release due to the collaboration.

Xzibit is seen bound to a chair with tubes inserted into his skin, inside a dark industrial area, which is filmed in black and white.

He approaches a giant wall and punches his way through it, and as it breaks the sunlight pours through and shines on him, filling the area around him with color.