[9][10][11] According to the band in a press release, the song points out the bad habit of self-gratification at the expense of others, and further adds "Offenses, victimization, and exploitation.

[2] Lead vocalist Sharon den Adel stated that inspiration for the song came from the way certain groups of people often exclude others, mistreating and imposing themselves on the ones they call "different".

[6][11] In an interview for Dutch newspaper Het Parool, den Adel added that the song is also about the value of freedom of expression, both in an artistic form and during daily life.

[10] During an interview for Brazilian newspaper O Povo, it was also stated that politicians who would not grant equal rights for minority groups were also an issue that was related to the main theme of the song.

[12] The music video follows the same subject of the song and deals with the way that society uses people who don't fit into the main socially acceptable patterns for their own entertainment, and often in a negative way.

When he approaches the corpse painted boy and raises the club, he passes him the weapon instead of hitting, and they start destroying the cameras and thrashing the place together.

Throughout the video, a group of masked people are shown walking with torches and club-like weapons through desert streets, interchanging with excerpts of metalheads, a young girl wearing horror-inspired clothes, a circus woman, a drag queen, lead vocalist Sharon den Adel wearing a Joker inspired make up and the members of the band performing the song.