[2] After the decrease of the pandemic and the relaxation of the safety measures, which allowed live concerts to happen again, the band opted to continue with this form of releasing songs as a way of leading up to their next studio album.

[6] At first, lead vocalist Sharon den Adel stated that the upcoming album, scheduled for 2023, would feature the songs released during this period;[7] however, as the writing process for the album progressed, the singer commented that the band decided to pursue another direction which didn't fit those songs anymore.

[5] The first idea for the concept came up when den Adel was asked by a magazine to write a free essay for International Women's Day.

According to the singer, the 2022 Russian invasion of Ukraine and the overturning of previous rulings that secured women the right to safe abortion in the United States of America were events that moved her and had her wondering about having determining moments in life dictated by someone else.

[11] When commenting on the song in another interview for Finnish website Chaoszine, den Adel added also being moved by the 2022 Oslo shooting, a mass shooting targeted at the Oslo LGBT pride event which had happened one day prior to Within Temptation's concert at the Norwegian festival Tons of Rock.