[8] He chose a generic cross icon for his logo as he wanted to avoid religious connotations.

[9] The regular fashions were followed, over the years, by sportswear, swimwear, and then underwear, "and that's when things really took off.

"[10] In 2006, with the addition of the underwear lines, sales grew exponentially.

[6][13] In 2008 Christian released Black Line, "a higher end dressy line of men's wear," inspired by the clothes he made for himself, and features ready-to-wear tailored pants and vests.

[14] In the 2008/2009 season the company started making clothes for women as well as men.