In interviews, Andreev discussed an early interest in communication technology; he built a homemade radio as a preteen and the first person he spoke to was from New York.
[13] The sweet onion soup 'Andreï Style' at two-Michelin-starred L'Atelier de Joël Robuchon in Covent Garden, London, is named after him.
Two such ventures were Virus (1995 to 1997), an online Russian business selling computers, and SpyLog (1999 to 2001), software for web owners that tracks visitors.
The company experienced rapid growth throughout Europe and Latin America, growing to nearly 12 million users within the first year.
This included circulation of pornography of an employee and a culture of parties with prostitutes and illegal drug consumption, photos of which were shared via internal emails.
Forbes additionally reported that parts of this culture were beginning to change, including diversity and inclusion training and cessation of naming technical updates after pornography performers.
[10] In an October 2017 interview with Shortlist, Andreev stated his philosophy and management style is, "to make people happy", describing Badoo's company culture and the perks they offered including food and parties.
[22] Speaking to The Guardian, Wolfe named Andreev as her biggest mentor in business[25] and that he, "took the chance on her when no one else would", and that "without him, the Bumble journey wouldn’t have been possible.
[27] In 2019, Andreev launched MagicLab, a holding company that builds and owns dating and social networking apps Badoo, Bumble, Lumen, Chappy, and Hot or Not in partnership with their founders.
[6] In November 2019, he sold his shares to Blackstone Group, the largest alternative investment firm in the world, which became a majority owner of MagicLab.