Ann Summers is a British multinational retailer company specialising in sex toys and lingerie, with 80 high street stores in the UK, Ireland, and the Channel Islands.

Ann Summers was purchased in 1971 by brothers Ralph and David Gold,[7] who turned it from a standard sex shop into an established high street brand and lingerie boutique.

The stores sell two million Rampant Rabbits, a kind of vibrator developed by Jacqueline Gold,[9] per year.

[13] Due to the adult nature of the business, Ann Summers has frequently faced opposition, both legal and social.

The company received a letter of complaint from Buckingham Palace, due to a non-endorsed advertisement featuring the Queen.

In the second case the ASA ruled that the use of a reference to the nursery rhyme "Ride a Cock Horse" was likely to attract the attention of children and that the advertisement was unsuitable for the medium in which it appeared.

[21] However, in May 2007 the Middleton Grange, Hartlepool store which opened in November 2005 was closed after less than two years of trading due to poor sales.

[23] In 2007, the company faced legal issues with Apple Inc due to its release of an electronic add-on to music players called the iGasm.