Further, Amrith Lal of The New Indian Express, a cultural columnist and critic, observes, "Ali has carried forward the poetic language, constantly experimenting with its structures, drawing from Malayalam’s rich inheritance of story-telling and narrative poetry, the careful moulding of poetic metres, cross-fertilisation of the vocabulary by borrowing from popular culture, street talk and community lingo, using classical modes as well as parody, leaning on cinema and performance traditions to energise the art.

[7][8] In 2018, he collaborated with Olam, an instrumental band, to perform Mehboob Express, a long narrative poem that has gained acclaim as a chronological, sociocultural saga and critique of Indian politics.

He was the chief content editor of Seventy-Five Years of Malayalam Cinema, a digital encyclopaedia produced by Kerala State Chalachitra Academy (2003).

[12] Ali's distinctive poetic idiom illuminates the lyrics of Annayum Rasoolum (2013), one among the films that brought a paradigm shift in Malayalam cinema.

In his subsequent work, he has continued to experiment with fresh and bold poetic imagery and style, thus treading away from tradition and gaining much popularity among young audiences and filmmakers.