Apology (act)

The goal of an apology is generally forgiveness, reconciliation, and restoration of the relationship between the people involved in a dispute.

This is seen in the figure, with the Australian Government (an institution) apologizing for previous wrongs to the Indigenous (a large ethnic group).

According to the attribution theory, giving an apology as early as possible leads to less conflict during the discussion and increases communication satisfaction.

[8] The most effective apology statements focus on the harm done to victims while minimizing descriptions of the offender's context, motivation, or justification.

The integrative communication approach avoids conflict by having those involved reveal their emotions in a calm manner.

Communicating a sincere apology and displaying regret captures a genuine and positive response while acknowledging the recipient's feelings.

The rhetorical concept of kategória involves a community accusing an individual or organization of misconduct that leads to a social legitimation crisis.

An apology during a crisis response must follow ethical standards in context, sincerity, and truthfulness in a timely and voluntary manner.

The content for the communication includes an offer to correct the offense, a request for forgiveness, an expression of regret and admission of full responsibility, as well as true account of the problem.

As a form of ritual public humiliation, the 18th-century philosopher Immanuel Kant approved of the forced apology.

Communicating an apology varies between relationships, politicians, organizations, and companies because of what is expected by the individual, media, or society.