Apple Expo

Within the small (100 people) Apple France subsidiary, a team was even created (with Adeline Domenjoz) to set up this event.

Due to the growing size of the event, Reed OIP was contracted for show management.

With this new corporate management, the French subsidiary employees slowly stopped being be part of the booth demo team.

[citation needed] The last issue was a Reed Expositions-only event, without even an Apple booth.

There were other similar events held in Europe, like MacExpo in London, but with no link with the Apple Expo.