[12] At the start of 2022, 8,492 farmers across Denmark, Sweden, Germany, the UK, Belgium, the Netherlands and Luxembourg owned the cooperative.

The major and strategic brands are: Arla, Lurpak, Puck and Castello cheeses that are sold worldwide.

[15][16] Next to the four major brands, Arla also has a long-term strategic partnership with Starbucks to manufacture, distribute and market their RTD (ready to drink) coffee products for the EMEA region (Europe, the Middle East and Africa).

In February 2018, Arla Foods announced its plans to invest £70 million in the UK, as part of its strategy to secure long-term opportunities for its farmers across Europe.

[21] Soon after the boycott hit Arla's sales, the Danish government met with Muslim ambassadors and the newspaper issued an apology.

At that time, Arla began sponsoring humanitarian causes in the Middle East to foster good public relations with the region.

[22] In 2022, Arla launched an advertising campaign called Don't Cancel the Cow claiming the rise of veganism among young people was the reason the dairy industry's future is uncertain.

[24] In November 2024 in the UK, the use of Bovaer led to calls on social media for a consumer boycott of Arla products, including Lurpak butter.

[25] Arla Foods had announced that 30 of its farms across the country would test the additive, which can reduce cow methane emissions by between 30 and 45%.

Bovaer is approved for use by UK regulators, however SVT reported that conspiracy theories were being spread that the feed supplement was poisonous,[26] with some online users raising concerns, citing issues around the safety of certain compounds used in it.

The manufacturer, DSM-Firmenich, said "mistruths and misinformation, external" had been spread about the product, that it was "totally safe" for use, and that it had been "tested over many years in many countries.

[26] In Indonesia, Arla is distributed by Indofood, Pandurasa Kharisma, & Prambanan Kencana as joint venture and import company.