[2] Lurpak came into existence in October 1901 after a constellation of several Danish dairy farmers decided to create and register a common brand and mark for butter to increase sales.

[7] In 1985, Lurpak launched a television campaign for the United Kingdom featuring Douglas, a trombonist made from butter, trying to play the famous classical composition Flight of the Bumblebee by Rimsky-Korsakov at the end of each advert spot (usually being stopped by the voiceover "Not now, Douglas!

This was created by Aardman Animations, and featured the voice of Penelope Keith, with the intro to the Agnus Dei from Faure's Requiem as background music.

[8][9] In the United Kingdom, discount retailer Aldi has introduced its own brand lookalike "butter blended with rapeseed oil", named Nordpak,[10][11] which is manufactured in Ireland.

[12] Lidl and Tesco also have their own brand lookalikes, named Danpak and Butterpak, respectively.