Armando Testa

[1] He was initiated to artistic career by abstract painter Ezio D'Errico, who was one of his professors at the Vigliardi-Paravia Printing School he attended.

[1][2][3] In 1956, he founded Studio Armando Testa along with his wife, Lidia, and associate Franco de Barberis, and their studio soon became one of Italy's largest agencies, partnering with Benton & Bowles in the United States and establishing several branches throughout Europe.

[1][3] A key role in Testa's success had television commercials, particularly the ones created for Carosello.

[4] He was granted the Gold Medal of the Ministry of Education for his contribution to Visual Art in 1968.

[4] Starting from the mid-1980s, Testa focused on painting and poster design for cultural and social campaigns.