Lavazza imports coffee from around the world, including Brazil, Colombia, Guatemala, Costa Rica, Honduras, Uganda, Indonesia, the United States and Mexico.

The world's seventh-ranking coffee roaster, Lavazza has a market share by sales of over 36% in Italy, 3,800 employees and revenue of €2.24 billion (2019).

Lavazza credits itself with inventing the concept of blending, "the art of combining different types of coffee from different geographical areas", in its early years and claims this as a distinctive feature of all its products.

Today, through ongoing partnerships with an international network of universities and scientific research centres, Lavazza operates four platforms in this segment.

Among the activities promoted by the Lavazza Foundation, established in 2002, is the Tierra project which, in partnership with the Rainforest Alliance, performs research into achieving the "finest end product quality" with a focus on the living conditions of people in coffee producing countries.

[citation needed] Lavazza acquired the Carte Noire and Merrild brands from Jacobs Douwe Egberts in February 2016.

In addition to Turin, Luigi Lavazza S.p.A. has 12 other European offices and is also present in the United States,[16] Australia,[17] South America, India (with two locations) and Morocco.

Contributors have included Annie Leibovitz in 2009, David LaChapelle in 2002, Helmut Newton in 1993 and 1994, Ellen Von Unwerth in 1995, Eugenio Recuenco in 2007, Erwin Olaf in 2005, and Platon in 2018.