[4] Founded in 1994 on Hillel Street in downtown Jerusalem by brothers Yariv and Sahar Shefa,[5] Aroma first started branching out beyond that city in 2000, following a 1999 dispute between the two brothers which led to the formation of separate chains, Aroma Tel Aviv (run by Sahar) operating in Tel Aviv-Yafo, and Aroma Israel (run by Yariv) operating in the rest of the world.

Despite being separate companies, the two chains maintain similar branding, creating a misconception of being a common entity, up to the point that Aroma Israel put labels on its products emphasizing the lack of "business, logistical or management links" between the two following a food poisoning incident in an Aroma Tel Aviv branch.

In the following years, branches continued to open in Toronto and on 72nd Street in New York City, as well as the first location in Kyiv, Ukraine.

[10] In March 2022, Aroma donated 1 million dollar to Michal Sela Forum, an organization that seeks to prevent domestic violence.

Part of the donation was given a project by the organization in which guard dogs are given to high risk threaten women.