ArtButMakeItSports

Launched in December 2019 on Twitter (now X) and Instagram by American sports analyst and art enthusiast LJ Rader, the accounts have become a viral phenomenon, amassing hundreds of thousands of followers.

LJ Rader launched ArtButMakeItSports in December 2019 after he began posting pictures of works of art with sports-inspired captions on his personal Instagram account.

"[2][5] Rader replied less than 20 minutes later with a post pairing the image of Kelce with the 1654 Philips Koninck painting The Feast of Bacchus, which amassed over 95,000 likes and drew attention from The New York Times.

[2][6] Rader uses a variety of techniques to find the works of art he posts, including drawing comparisons to colors, poses, and emotions depicted in the sports photographs.

In 2022, Sports Illustrated wrote that the response to the accounts has been "overwhelmingly positive," with many posts going viral and Rader only receiving hate comments from a single user.